Public opinion


Society News

Swiss against spending more in F-35 deal

This Ipsos study conducted in partnership with Le Temps shows majority of Swiss find F-35 cost overruns unacceptable and demand for transparency.

Conflicting Global Perceptions around AI present Mixed Signals for Brands

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

Voices of Europe: A Call for Change

After Europe Day, EuroPulse reveals a key truth: most people sit in the hopeful, frustrated middle, not rejecting the EU, but urging it to do better.
Public opinion Press release

A striking 78% of Swiss believe their country should not get involved militarily in Ukraine war

This study highlights the distinctive Swiss perspective that is deeply rooted in its longstanding tradition of neutrality, as the conflict in Ukraine enters its fourth year.
Security Survey

Disinformation, hacking seen as top threats; World War III fear drops

The 2024 World Affairs report from Ipsos and the Halifax Security Forum.

Americans increasingly concerned about inflation as U.S. election nears

50% of people in the U.S. now say the cost of living is the top concern for their country as persistent fears about a recession hang overhead.
generations Survey

Ipsos Generations Report 2024: Are we prepared for population decline?

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue
Mobility Survey

European Mobility becomes more and more electrified : growing popularity of electric bikes, while the consideration for EV stays high

Europ Assistance (“EA”) today announced the international findings of their 2nd edition of the Mobility Barometer. The survey was conducted among 8,000 people across 8 countries in Europe: Belgium, France, Germany, Italy, Portugal, Spain, Austria and the Czech Republic. It tracks Europeans' mobility habits. The survey was taken between December 14th 2023 and January 18th, 2024.
Society Survey

Global Happiness 2024

The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.