It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
65% worldwide believe 2019 was a bad year for their country and half of them considered it a bad year for their family and themselves. And most of our respondents’ predictions worldwide are not very optimistic yet 75% of people polled in 33 markets are confident 2020 will be a better year for them.
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International Committee of the Red Cross (ICRC) survey carried out by Ipsos Switzerland asked 16,000 millennials in 16 countries on their views on war.
Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
Ipsos Schweiz bietet seinen Kunden ein umfassendes Verständnis und Best Practice durch den ganzheitlichen Fokus auf Menschen, Märkte und Gesellschaften.
