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Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

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Know the New America & Beyond: July 2025
Politics

Know the New America & Beyond: July 2025

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Ipsos Encyclopedia

Ipsos Encyclopedia

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All content

  • Survey

    Women in Society today

    Global study find that majority of men acknowledge that gender equality can only be achieved with men’s support, however half think they are being expected to do too much
  • Survey

    How the Asian mother is changing

    This paper uncovers the emerging behaviours and core motivations of Asian mothers in 2019 and how they are coping with the complexities of parenting.
  • Survey

    Ignorance and Distrust Prevail about What Companies and Governments Do with Personal Data

    Ipsos and the World Economic Forum are launching a research program to track and decode public understanding and acceptance of new technologies across the globe
  • Survey

    First Global Affluent Study Data Set

    Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
  • Survey

    Global Consumer Confidence Is Declining

    Turkey, France, India, China Show Largest Drops; Brazil, Saudi Arabia Largest Increases. More Countries See Decreases than Gains in Jobs, Expectations and Investment Indices.
  • Switzerland Email Update

    Subscribe to hear from Ipsos with updates on our research, event invitations and webinars.

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  • Survey

    New Year's Eve: Staying in is the new going out

    According to a new Ipsos poll, conducted on behalf of Netflix, 77% of parents are planning to stay in.
  • Survey

    Our misperceptions about crime and violence, sex, climate change, the economy and other key issues

    Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
  • Survey

    Our misperceptions about crime and violence, sex, climate change, the economy and other key issues

    Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
  • Survey

    New global study: Today’s views that will shape tomorrow’s food

    Around the globe, people are more likely to think that their access to healthy and quality food will increase in the future, but that it will come at a price, according to a new Global Advisor survey from Ipsos. Those surveyed are more than twice as likely to say that the costs of food will get worse in the future than believe it will improve.
  • Who are the World’s Biggest Wearable Tech Buyers?

    From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
  • Society Survey

    BBC Global Survey: A world Divided?

    Three-quarters around the world say their country’s society is divided – and the majority think their country is now more divided than it was 10 years ago, especially in Europe. Differences in political views are seen as the greatest cause of tension, followed by differences between rich and poor. However, despite these divisions, the majority of people in most countries agree that people across the world have more things in common than things that make them different.