Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 45% of global citizens rating their national economies as ‘good’.
For marketers tapping into the zeitgeist of opinion leaders is vital. Within any given sector opinion leaders are most likely to share positive information about your brand across a wide network both on- and offline. But who are they exactly?
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Three in four (75%) in 25 countries around the world believe that immigration has increased in their country over the last five years, according to new data from the Ipsos Global @dvisor survey.
The average global economic assessment of national economies surveyed in 26 countries is up two points with 45% of global citizens rating their national economies as ‘good’.
