Ipsos & the Moroccan National Tourism Office: A Success Story
The Moroccan National Tourism Office sought to drive both large and sustainable tourism growth, not just by increasing awareness and desirability, but by building an impactful commercial strategy.
To meet these expectations, Ipsos created a multi-faceted research program in 37 countries on 4 continents.
Through valuable insights on the tourists' motivations, preferences, and decision-making process, Ipsos supported the Moroccan National Tourism Office in creating a commercial campaign based on sharp targeting and precise messaging.
This success story showcases the power of effective market research in transforming tourism strategies.
"We are very satisfied with Ipsos' professionalism and the deliverables the team provides. They do an excellent job in following up on our projects, which makes our collaboration smooth and efficient."
Head of Knowledge and Insights - Moroccan National Tourism Office