Tourism

London remains the most desirable city in the world - Ipsos and Resonance Survey
Society Survey

London remains the most desirable city in the world

The 2026 World's Best Cities Report uses Ipsos data to reveal the 100 cities with the best reputations around the world
Ipsos | Sustainability | Holiday | Travel
Sustainability Survey

Taking steps towards sustainable travel

Global Ipsos polling finds many people are open to becoming more sustainable tourists.
Tourism and Europeans | Ipsos
Tourism Survey

Attitudes of Europeans towards tourism

On behalf of the European Commission, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, Ipsos' European Public Affairs conducted a Flash Eurobarometer survey about the attitudes of Europeans towards tourism.
EA holiday barometer
Tourism Survey

A majority (57%) of Europeans expect to travel this summer

France and Italy lead with 67% expecting to take their usual summer holiday
Ipsos Update - July 2019
Innovation Publication

Ipsos Update - July 2019

July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
Holiday Barometer among Europeans & Americans | Ipsos
Tourism Publication

Holiday Barometer among Europeans & Americans

Europ Assistance releases its 19th annual Barometer on Summer Holidays, focusing on Europeans and Americans holidays plans. In 2019, summer holiday plans are consolidating in almost all countries with an increasing budget in Europe but decreasing in the United States and in Brazil. Millennials and senior holidaymakers behave quite differently when it comes to holidays (anticipation, choice, activities…). There is a growing trend towards more “natural” holidays in Europe, with an increasing share of holidaymakers attracted to the mountains and the countryside.