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Society

Old age begins at 66, but six in ten say they are not looking forward to it

New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.
24 July 2025
Society

For Swiss, “old age” begins at 71, and only 1 in 3 are looking forward to it

This study, carried out between between January 24 and February 7, 2025, announces the findings of a 32-country survey including Switzerland on perceptions of ageing and how people around the world feel about old age.
24 July 2025
Global Views On vices – 2019

What is morally acceptable in moderation? Who should be allowed to use, buy or have access to…? What are the global trends on vices?
18 April 2019
What Worries the World - March 2019

New global poll finds four concerns top the world’s worry list: financial/political corruption, poverty/social inequality, unemployment, crime/violence. Meanwhile, in most countries surveyed (22 of 28) the majority think that their nation is on the wrong track.
11 April 2019
New Services

Ipsos Launches Simstore Virtual Solutions

An online, highly-automated platform offering a suite of virtual shopper and packaging solutions.
2 April 2019
Human Papillomavirus in Europe

New research highlights differing awareness levels and knowledge of the human papillomavirus (HPV) across Europe
8 March 2019
Women in Society today

Global study find that majority of men acknowledge that gender equality can only be achieved with men’s support, however half think they are being expected to do too much
5 March 2019
How the Asian mother is changing

This paper uncovers the emerging behaviours and core motivations of Asian mothers in 2019 and how they are coping with the complexities of parenting.
28 February 2019
Ignorance and Distrust Prevail about What Companies and Governments Do with Personal Data

Ipsos and the World Economic Forum are launching a research program to track and decode public understanding and acceptance of new technologies across the globe
25 January 2019
First Global Affluent Study Data Set

Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
22 January 2019