The Power of the Patient's Voice: The Importance of PROs in Real-World Evidence
Real-world evidence (RWE) is increasingly moving to the forefront of discussion regarding clinical development, and determination of treatment efficacy.
The topic of patient centricity has become increasingly prominent, as patients are asking for greater transparency and active involvement to feel more empowered as decision makers. Within the real-world evidence space, small incremental changes have been made to increase the use of the patient voice in regulatory applications.
However there has been a more significant shift in the utilisation of patient voice in RWE studies and publications.
In this white paper, we explore the landscape of patient-reported outcomes, including how they are being used and how to implement them to enhance your understanding of patients.
