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Ipsos Update - April 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
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Global Consumer Confidence Ties Record High
March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.
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Global Consumer Confidence Index Shows Uptick in February
The global Ipsos Consumer Confidence Index is showing a slight uptick to 50.3 in February.
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Does Byron Sharp's Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
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Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
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Global Consumer Confidence Index Holds Steady
This month's global Consumer Confidence National Index score remained the same at 50.1.
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Consumer Confidence National Index Down Slightly
This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.
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Europe's Biggest Spenders
With Christmas around the corner, European retailers are getting ready for Europe’s biggest spenders*.