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[EVENT] It's All About the Brand - Launch Affluent Survey Europe 2017 in Paris
Join us on June 16 for Launch Affluent Survey Europe 2017 in Paris.
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[EVENT] It's All About the Brand - Launch Affluent Survey Europe 2017 in London
Join us on June 15 for Launch Affluent Survey Europe 2017 in London.
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Europe Affluent Millennial - The Foody Generation
Whether it’s wine tasting, going to gastronomic restaurants or cooking themselves, Europe’s Affluents are bon-viveurs.
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Looking Back On 40 Years Of Retail – Top Tips For The Future!
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
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Who are Europe’s Super Influencers?
Meet the Uploaders, Europe’s most important influencers. They post comments on websites, share their opinion on social media, review products online and they are among the top 13% income group. These factors make the Uploaders incredibly valuable for marketers. Who are they? The answer might surprise you.
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Europe’s Most Wealthy Are Skeptical About the Economic Situation in Europe
Most European Affluents are satisfied with their own financial situation, but they are less content with the current economic situation in Europe and in their own country in general. When asked how the situation will develop within in 6 months, the wealthier Europeans remain skeptical: the economic situation in their own country and their own financial position are expected to be ‘about the same’.
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Europe Affluents: Can Money Buy Happiness?
"Can money buy you happiness?" The Ipsos Affluent Europe Survey says: ‘Yes, it probably can’.
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Incremental versus Monumental Decision-Making
How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
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The European Affluent Splurges on Christmas Gifts
Christmas is just around the corner. How does the European Affluent celebrate Christmas? Here are some facts. 88% of all European Affluent celebrate Christmas.
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World Luxury Tracking - Acceleration, Transformation, Adaptation: Time for Individuality!
World Luxury Tracking is the leading international study for the luxury market. Every year, this survey examines trends on mature and emerging markets and helps brands better understand the expectations of consumers.