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What Worries the World - October 2016
Overall, across the 25 countries as a whole, people are more likely to think things in their country are off on the wrong track (61%), than headed in the right direction (39%). Most pessimistic are Mexico and France, 89% of whom think things are going wrong, and Brazil (84%).
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The Majority of Europe’s Affluent Would Vote For Hillary Clinton
The majority of European Affluent would vote for Hillary Clinton to be President of the United States, if they had a vote.
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Ipsos Launches LIFE Path to Understand Consumer Dynamics Along the Path to Purchase
Recognising that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey.
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What Worries the World - September 2016
The majority (62%) of people around the world think things in their country are on the wrong track.
Unemployment currently occupies the top spot for global concern with 38% saying this. -
Ipsos Connect launches Connect:Live
Ipsos Connect launches Connect:Live to help advertisers understand the brand impact of their online video advertising.
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Europe’s Affluent Love To Discover The World!
Who doesn’t like to take time off? We know European Affluents certainly do! On average, they take 5 holidays a year (3 in their own country, 2 abroad) and 20% takes over 4 holidays abroad per year.
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Ipsos Launches Syndicated Social Listening in Healthcare
Deployed successfully, social listening can accelerate insight generation from any kind of text data: web forums, social media sites, survey verbatims, internal data, and much more.
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Flair Brazil 2017 Debris or Seeds?
Currently, Brazil’s situation is hectic. And, this is not the first time that the country faces a difficult situation like this. Some could say this country is definitely condemned to live like in a rollercoaster. But, this time, it may be different. And it is our bet: the current political, economic and moral crisis can awake a new conscience and trigger a real transition.
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Ipsos Launches New Annual Global Business Influencers Study
Finds senior business executives access 14 different media brands in a month.
A third say Brexit will weaken EU but few think it will lead to end of the union. -
Ipsos Launches Sense*Suite to Guide Early Stage Product Development
Ipsos Marketing has launched Sense*Suite to help clients guide R&D initiatives and optimise sensory elements during early stage product development.