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What Worries the World – June 2025
Conducted monthly in 30 countries among 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.
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Nestlé Health Science & Ipsos Collaboration: Groundbreaking Tool for parental Cow’s Milk Allergy concerns
From cry to comfort: Ipsos Switzerland's in-depth analysis contributes to refining a pioneering awareness tool for parents concerned about infant cow's milk allergy.
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Does Everything Really Cause Cancer?
How our changing world is impacting our cells, and what it means for all of us.
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Switzerland: An island of reason in a sea of populism?
This study reveals a striking contrast: while much of the world faces rising populism fuelled by economic concerns, deep pessimism, and a strong sense of societal collapse, Switzerland stands out as an island of stability resisting the anti-elite appeals gaining ground elsewhere.
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Healthcare vs Evolution: Can GLP-1s Rewrite Our Evolutionary Story?
Our evolutionary tale began 6 million years ago, when humans were programmed to hoard calories in a world of scarcity. Today, that ancient wiring has become our greatest health risk.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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What Worries the World – May 2025
Conducted monthly in 30 countries among 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.
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Ipsos Update – May 2025
Misinformation, Ukraine, America … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Swiss Re and Ipsos global survey on AI and GenAI
Swiss Re partnered with Ipsos to conduct a global survey exploring consumer perceptions of Artificial Intelligence (AI) and Generative AI (GenAI) in the life and health insurance sector.
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.