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Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
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One month ahead, are people ready for Christmas yet?
Black Friday marks the last mile of 2021 – and the "official" start of the Christmas season. (Sh)elves have been dressed in holiday costumes for weeks, and gift-givers have been hard at work preparing for end of year celebrations. Now, just one month ahead of Christmas, we wanted to find out what’s topping 2021 wish lists and how shoppers are progressing.
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Consumer confidence: Global index stability betrays divergent trends at the local level
Sentiment shifting significantly in half of the countries surveyed – downward for some, upward for others.
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Fewer consumers say they have changed their behaviour due to climate concern than did before the pandemic
In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
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The rise of self-care - how the empowered patient & consumer will drive the future of health [Webinar Recording]
Please join us for the webinar
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Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Global consumer confidence has been sitting still since July
The Investment Index sees its first drop in 16 months.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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What Worries the World? September 2021
Coronavirus remains the top global concern after 18 months of tracking during the pandemic.
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Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success