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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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UX Score Benchmarks
Join our conversations and gain a deeper understanding of UX from the experts at Ipsos and tackle with us practical challenges, like overcoming online shopping barriers and the role of UX in driving superior customer experiences.
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Unlocking Brand Success in online trading
How Swissquote became a leader in online trading by shaping consumers’ expectations, harnessing context and communicating with empathy
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Millennials and Gen Z less in favour of gender equality than older generations
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Lives on hold: Intentions and Perspectives of Refugees, Refugee Returnees and IDPS from Ukraine – February 2024
This research, conducted by Ipsos in Switzerland for the United Nations High Commissioner for Refugees (UNHCR), is the fifth round of UNHCR intention surveys that explores the plans, perspectives, and intentions of Ukrainian refugees across Europe, internally displaced persons (IDPs) within Ukraine, and refugee returnees.
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February 2024: Consumer confidence down among G7 countries
Sentiment largely up in the Asia-Pacific, while it is mixed throughout Europe.
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Access to financial services
Consumers increasingly trust non-financial brands for their finance needs, pressuring traditional financial institutions to innovate.