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The future luxury customer
This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.
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Designing a ‘Smarter’ Mystery Shopping Programme
Seven steps to building a successful mystery shopping programme and increasing return on investment.
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Future of Mobility: Autonomous driving and the impact on our life
Autonomous vehicles have the potential to reinvent everyday lives and businesses
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Using AI to improve Customer Experience in the consumer beauty sector
Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.
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The shifting needs of global mobile gamers in 2022
A new report from Ipsos and Google that shares how game developers can respond to these changes in order to achieve stronger gamer immersion, by refocusing on what truly matters to gamers, especially during this time of ‘new life’ adjustment.
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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Four in ten across 28 countries expect their disposable income to fall over the next year
New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.