Search
-
The Age of the Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
-
Summer Holiday Plans Among Europeans and Americans
In 2017, summer holiday plans are on the rise again in all countries. More short leaves are in the works and the average budget is in decline.
-
Europeans and Responsible Driving
The 3rd European Survey for Responsible Driving provides a comprehensive picture of how people feel about driving today.
-
[EVENT] It's All About the Brand - Launch Affluent Survey Europe 2017 in Paris
Join us on June 16 for Launch Affluent Survey Europe 2017 in Paris.
-
[EVENT] It's All About the Brand - Launch Affluent Survey Europe 2017 in London
Join us on June 15 for Launch Affluent Survey Europe 2017 in London.
-
Europe Affluent Millennial - The Foody Generation
Whether it’s wine tasting, going to gastronomic restaurants or cooking themselves, Europe’s Affluents are bon-viveurs.
-
Ipsos Update - May 2017
Welcome to the May edition of Ipsos Update, our monthly round-up of Ipsos’ research and thinking from around the world.
-
Global Trends Survey 2017
Attitudes and behaviours of consumers and citizens around the world. 23 countries. 18,000 interviews.
-
Looking Back On 40 Years Of Retail – Top Tips For The Future!
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
-
Who are Europe’s Super Influencers?
Meet the Uploaders, Europe’s most important influencers. They post comments on websites, share their opinion on social media, review products online and they are among the top 13% income group. These factors make the Uploaders incredibly valuable for marketers. Who are they? The answer might surprise you.