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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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Ipsos UX Webinar | Better User experience for a stronger customer engagement: discover winning strategies
The average First Contact Resolution (FCR) across industries is 53% only. This is the KPI with the greatest impact on the quality of your customer service, on your ability to recruit new clients and to retain current ones.
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La part moyenne de la population LGBT+ dans le monde s'élève à 9%
Dans les 30 pays où l’enquête a été menée, le soutien à la protection des personnes transgenres contre les discriminations en matière d’emploi et de logement est très élevé, mais les avis sur d’autres mesures sont plus mitigés
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Ipsos at Cannes Lions Festival 2023 to demonstrate how Creativity x Empathy puts the extra in the ordinary for brand success
At Cannes Lions, Ipsos experts we will bring the latest trends, insights, and creative breakthroughs that are shaping the Turbulent Twenties and highlight new analysis on the three things that have been revealed as fundamental driving brand growth.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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What Worries the World – May 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 14 months.
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Half of the public across 29 countries think their country is in recession
A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.
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Playing the long game: will the ongoing evolution of the psoriasis market play out in atopic dermatitis?
With several advanced therapy options now available to treat moderate-severe atopic dermatitis - and more on the horizon - how is the treatment landscape changing? Can we use evolutions in psoriasis treatment as a proxy, and can we draw any parallels between physicians’ therapeutic goals?
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Ipsos and ESG
Organisations are coming under an increasing amount of pressure to do business more sustainably. As a result, ESG (environmental, social, governance) considerations are now a key part of companies’ strategic plans and roadmaps. At Ipsos we leverage research specialisms and cross-sector expertise to understand governments, businesses, and citizens to inform better decision making when it comes to all aspects of environment, social and governance (ESG).
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ESG: What we have learnt - Ipsos' latest reports and publications
Our world-leading experts produce primary data, research, and insights to fuel a healthy public debate and create value by providing a true understanding of society, markets, and people.
Discover a selection of Ipsos' finest pieces on ESG.