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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Shifting dimensions
This segmentation represents the ‘here & now’ within the current political and socio-economic context.
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Designing a ‘Smarter’ Mystery Shopping Programme
Seven steps to building a successful mystery shopping programme and increasing return on investment.
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Internet users’ trust in the Internet has dropped significantly since 2019
Online users want better control over how their personal data is collected, used and sold.
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More than half of adults across 34 countries plan to watch the 2022 FIFA World Cup
Brazil and Germany are most widely expected to be the tournament’s finalists
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Future of Mobility: Autonomous driving and the impact on our life
Autonomous vehicles have the potential to reinvent everyday lives and businesses
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[COP27] Bringing citizens along: the inclusive pathway to net-zero
Join Ipsos and the other members of the Global Science Partnership on Thursday 10 November 14:30GMT | 16:30 EET for our Bringing citizens along: The inclusive pathway to net zero event at COP27.