Always-on with consumers: tap into the human collective and use Long Term communities for sustainable success

In today's rapidly evolving world, marketers and consumer insights professionals face a multitude of complex questions. Tactical decisions have strategic consequences, disruptions occur at a quicker pace, identities and norms become more blurred, lessons from the past bear less relevance.

To navigate these changes successfully, relying solely on disconnected research projects is insufficient. That's where Ipsos Long Term Communities come in, offering a consistent solution to engage with consumers and address multiple business needs in a single tool.

To learn more about concrete solutions, let’s get a quick look at some successful examples:

Benefits of Ipsos Long Term Communities:

• Empathy: promoting diversity and inclusiveness are expected from brands and employers. But how can you embrace them if you don’t know how it does feel to live discrimination and exclusion?
• Expectations: being sustainable is an obligation for brands, but how does it translate for consumers? What are they really paying attention to? Which initiatives are they expecting and can drive their choice?
• Context: consumer journeys can be erratic and highly dependent on occasions. Retail environment, but also consumer’s one: you don’t always choose the same brands beginning and end of the month. Find out which solutions our CPG client is using to monitor real-timer shoppers decision trees.