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How Mystery Shopping Drives Better Automotive CX Performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
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Flair France 2018: Simmer? Shudder? Or quiver?
Having described France as a time-bomb at the heart of Europe and a country frivolously denying reality, The Economist designated France as the country of the year in 2017. Perhaps Emmanuel Macron’s election has already changed the global outlook on the country.
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Ipsos Update - February 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Taking Responsibility - Ipsos in Switzerland and the Foundation Partage
A local CSR initiative. On Dec 14th, 9 of our Ipsos colleagues participated in half a day activity to support Partage, a foundation based in Geneva which is fighting against hunger and food waste.
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Europe's Biggest Spenders
With Christmas around the corner, European retailers are getting ready for Europe’s biggest spenders*.
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Black Friday: The Story So Far (2017)
In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
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Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Are You Leveraging Your Path to Purchase as a Path to Growth?
Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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Designing a ‘Smarter’ Mystery Shopping Program
Seven Steps to Success - Countless research studies show that brands which put the customer first and deliver a superior experience relative to their competition, achieve greater customer loyalty, higher profits and better returns for shareholders.