In 2017, Black Friday falls on 24th November.
Five steps to success
Every year there are new lessons to be learnt from Black Friday. Getting it wrong can have serious consequences for a retailer, given its size and its profile with the media.
Our top five steps to a successful campaign are as follows:
- When it comes to Black Friday, there is no such thing as over-planning.
- Agility is key.
- Manage shopper numbers entering stores.
- Stress-test logistics’ capacity and end-to-end execution.
- Prepare to put crisis management into practice.
[EVENT] Europe launch of Global Business Influencers 2018
September 25 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.