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The Context Advantage: Winning the moments that matter
How Contextual Brand Equity reveals hidden growth opportunities
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Unlock your brand visibility in the AI era with Ipsos Synthesio GEO
Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
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Personas in the Age of AI: Swiss insights
Explore AI persona bots' transformative power for companies and in market research, which bring insights to life, and discover more about essential guidelines for responsible use.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Celebrity Casting Call, the Stakes have Never been Higher
Do you want to learn more about the importance of celebrities and considerations needed when changing brand ambassador?
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Ipsos @ Cannes Lions 2024
Successful brands harness understanding of their context to get ahead. Brands shape people’s expectations and use empathy and creativity to deliver brand success. Figuring out the citizen behind the consumer and the person behind the citizen, Ipsos guides brands on their journey to success.