Affluent Survey

Meet the Uploaders, Europe’s most important influencers. They post comments on websites, share their opinion on social media, review products online and they are among the top 13% income group. These factors make the Uploaders incredibly valuable for marketers. Who are they? The answer might surprise you.

Most European Affluents are satisfied with their own financial situation, but they are less content with the current economic situation in Europe and in their own country in general. When asked how the situation will develop within in 6 months, the wealthier Europeans remain skeptical: the economic situation in their own country and their own financial position are expected to be ‘about the same’.

Europe’s Affluent regularly go on an online shopping spree.

"Can money buy you happiness?" The Ipsos Affluent Europe Survey says: ‘Yes, it probably can’.

The majority of European Affluent would vote for Hillary Clinton to be President of the United States, if they had a vote.

Who doesn’t like to take time off? We know European Affluents certainly do! On average, they take 5 holidays a year (3 in their own country, 2 abroad) and 20% takes over 4 holidays abroad per year.

“Liberté, Égalité, Fraternité” - The French national motto (“freedom, equality, brotherhood”) dates back from the French revolution, more than 2 centuries ago. Since then, those values have trickled through Europe with ups and downs. How free, equal and connected do people in Europe feel today?

The European affluent are generally more positive towards their country’s membership of the European Union than the non-affluent.

This first edition of the newsletter tells you all about the interests and leisure activities of the upper layer of the European population.