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Affluent Survey

Affluent Survey

Affluent Survey Survey

Affluent Highlights: how do the European Affluent travel the world?

Over in Europe, we are beset by storms, rain and cold weather. So, for many people, booking a holiday in the sun offers a glimpse of hope amidst the gloom. With far more money to spend, the Affluents are particularly keen on travel – and do so for both business and pleasure. In fact, the average Affluent in Europe takes about 10 flights a year and stays around 24 nights in hotels.

28.02.20

Affluent Survey

Affluent Highlights: Are European Affluents listening to podcasts?

It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.

03.02.20

Affluent Survey Survey

Who are the World’s Biggest Wearable Tech Buyers?

From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.

26.04.18

Affluent Survey Survey

Europe's Biggest Spenders

With Christmas around the corner, European retailers are getting ready for Europe’s biggest spenders*.

05.12.17

Brand Influencers Publication

Global Business Influencers 2017 Survey Launch

Global Business Influencers are the driving force behind business and investment decisions globally, leading their companies into a future where disruption is becoming the norm and technology is at the top of the agenda for many.

16.10.17

What You Did Not Know About Affluent Opinion Leaders

Affluent Survey Survey

What You Did Not Know about Europe Affluent Opinion Leaders

For marketers tapping into the zeitgeist of opinion leaders is vital. Within any given sector opinion leaders are most likely to share positive information about your brand across a wide network both on- and offline. But who are they exactly?

28.09.17