Baby Boomers

Ipsos | Generation z | Generation X | Society
Society Publication

Generation Z - do they exist and what influences them?

A new Ipsos report explores the extent to which Gen Z exist in the UK.
Europe Affluent and Their Cars: the Unexpected Truth
Affluent Survey Survey

Europe Affluent and Their Cars: the Unexpected Truth

Affluent who own 4+ cars are the ones who get most out of life. Luxury car owners are not by definition the happiest in life.