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Brand Measurement

Brand Measurement

Brands Survey

The power of social intelligence and survey data to drive brand growth

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

14.09.20

Woman drops off a package | Brands | Coronavirus world | Ipsos

Coronavirus Publication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?

22.04.20

Coronavirus Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.

08.04.20

Old man wearing mask | Ipsos | Covid-19 | Coronavirus

Coronavirus Publication

COVID-19: The Creative Fightback

How brands can help people to win the war to survive, then revive.

26.03.20

Black Friday | Mental Health | Retail trends | brands | climate change | Ipsos Update

Climate change Publication

Ipsos Update - November 2019

This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.

05.11.19

Brands Publication

There is a Better Way

Moving beyond the claims of fast, good and cheap digital measurement to help build stronger brands.

10.10.17

Brands Publication

Drive Growth, by Understanding the Reality of How People Choose Brands

Reality Check - The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.

15.06.17

Advertising Survey

Ipsos Connect launches Connect:Live

Ipsos Connect launches Connect:Live to help advertisers understand the brand impact of their online video advertising.

10.10.16