Advertising

Five steps to scale social creative impact, not just volume.

Valentine’s Day, Misfits, Culture… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Stop selling. Start storytelling.

Winning the battle for memorable attention in advertising.

Healthcare, Indulgence, Risk … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

The power of audience research to support the pursuit of convention-breaking creative ideas.

Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

Can a machine create ads that are as effective as ads made by humans? Where to use AI in the journey to creative excellence? Where should we draw the line?