Brands

Ipsos Global Influentials
Luxury Publication

Ipsos Global Influentials

Explore Ipsos Global Influentials (IGI) infographics and survey insights on how the world's wealthiest consumers and company leaders think, spend, and engage.
Signals#3 - Understanding the coronavirus crisis | COVID-19 | Ipsos
Coronavirus Publication

Signals #3: Understanding the coronavirus crisis

The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
Consumer in times of crisis | Revisiting brand-building during the COVID-19 pandemic | Ipsos | Brand Health Tracking
Coronavirus Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Old man wearing mask | Ipsos | Covid-19 | Coronavirus
Coronavirus Publication

COVID-19: The Creative Fightback

How brands can help people to win the war to survive, then revive.
Coronavirus & behaviour change | brands impact | covid-19 | Ipsos
Coronavirus Publication

Coronavirus & behaviour change: What does it mean for brands?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
why distinctive brand assets are a driving force of creative effectiveness | Ipsos | media
Brand Asset Publication

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
Mind the Promise Experience Gap
Customer Experience Publication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
Does Byron Sharp’s Philosophy Work for Innovation?
Innovation Publication

Does Byron Sharp's Philosophy Work for Innovation?

Can marketers use Byron Sharp’s principles to help them launch successful innovations?
Introducing to Brand Value Creator (BVC)
Brand Value Creator Survey

Introducing to Brand Value Creator (BVC)

Brand Value Creator (BVC) helps you understand how to grow brands and how people make choices.
Brand Growth: More People, More Often or Both?
Brands Publication

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.
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