Trends & Prospective

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

In a new article, Melissa Dunne takes a look back at some of the most interesting insights of the year and look ahead to what might be next.

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.

Global inflation likely peaked in 2022, according to the International Monetary Fund, but consumers will be grappling with high prices for years to come.

Global inflation likely peaked in 2022, according to the International Monetary Fund. But consumers will be grappling with high prices for years to come, especially those on low incomes and in the developing world.

In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.

Expectations and investment sentiment continues to decline

What Now? What Next?

We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.