Consumers

Recognising that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey.

Finds senior business executives access 14 different media brands in a month.
A third say Brexit will weaken EU but few think it will lead to end of the union.

Ipsos Marketing has launched Sense*Suite to help clients guide R&D initiatives and optimise sensory elements during early stage product development.

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.

“No commitment” could have been the title for 2013; advertisers (and not just telecom operators) certainly presented that option, as though in response to consumers’ mobile, versatile attitude, and their increasingly rapid decision-making. “France 2013, shocks & sanctuaries” expresses the new stakes better.