Coronavirus

Experts say women are more prone to emotional eating due to various psychological factors.

Under exercising, anxiety, overeating top the list with women more likely to say they are impacted.

Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.

Distinctive Brand Assets, as defined by Ehrenberg-Bass, are ‘non-brand name elements that can trigger the brand into memory for category-buyers’. Much has been written about the importance of using Brand Assets to fuel brand growth, though little is known about which types are most effective in video creative and how advertisers can best use them to capture consumers’ attention.

Majority in 9 out of 16 countries comfortable with returning to workplace but only two countries comfortable with kids back at school.

Considerations and actions before, during and after coronavirus.

This fifth edition of our Signals digest continues to bring together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.

An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.

The science of strong relationships in challenging times.