Generation X

Ipsos Generations Report 2025
generations Publication

Ipsos Generations Report 2025

The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
Ipsos | Generations | Context
Generation Next Publication

We need to talk about generation - Context

Why generational analysis matters
Ipsos | Generations | Peak population
Society Publication

We need to talk about generations - Peak population

Preparing for the fall
Ipsos | Generations | Generation questionsIpsos | Generations | Generation questions
generations Publication

We need to talk about generations – Generation questions

Issues to think about
Ipsos | Generation z | Generation X | Society
Society Publication

Generation Z - do they exist and what influences them?

A new Ipsos report explores the extent to which Gen Z exist in the UK.
Father and son | Are you better off than your parents were? | Ipsos | Global Advisor | Money | Retirement
Society Survey

Are you better off than your parents were? That depends on money

The No. 1 thing people feel worse off than their parents about is retirement.