Generation X

Ipsos Generations Report 2026: Continuity vs Rupture
generations Publication

Ipsos Generations Report 2026: Continuity vs Rupture

Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.
Ipsos Generations Report 2025
generations Publication

Ipsos Generations Report 2025

The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
Ipsos | Generations | Context
Generation Next Publication

We need to talk about generation - Context

Why generational analysis matters
Ipsos | Generations | Peak population
Society Publication

We need to talk about generations - Peak population

Preparing for the fall
Ipsos | Generations | Generation questionsIpsos | Generations | Generation questions
generations Publication

We need to talk about generations – Generation questions

Issues to think about
Ipsos | Generation z | Generation X | Society
Society Publication

Generation Z - do they exist and what influences them?

A new Ipsos report explores the extent to which Gen Z exist in the UK.
Father and son | Are you better off than your parents were? | Ipsos | Global Advisor | Money | Retirement
Society Survey

Are you better off than your parents were? That depends on money

The No. 1 thing people feel worse off than their parents about is retirement.