generations

Are workplace generations a myth? New Ipsos data from 30 countries reveals why focusing on life and career stage, rather than age, builds better workforce strategies, says Emily Cooke.

Many people across 30 countries don’t think the key concerns of today will be solved over the next five years, writes Melissa Dunne.

The fragrance code: Unlocking desire across generations

Equality, Education, Wellness … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

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Attitudes about corporate ESG, DEI programs diverge and converge across regional and generational lines.

Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.