Generation Y

Ipsos Generations Report 2026: Continuity vs Rupture
generations Publication

Ipsos Generations Report 2026: Continuity vs Rupture

Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.
Ipsos | Generation z | Generation X | Society
Society Publication

Generation Z - do they exist and what influences them?

A new Ipsos report explores the extent to which Gen Z exist in the UK.
Father and son | Are you better off than your parents were? | Ipsos | Global Advisor | Money | Retirement
Society Survey

Are you better off than your parents were? That depends on money

The No. 1 thing people feel worse off than their parents about is retirement.