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Generation Z

Generation Z

generations Publication

Ipsos Generations Report 2025

The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.

13.05.25

International Publication

Ipsos Almanac 2025

Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.

06.12.24

Flair Publication

Flair Brazil 2025

Movements beneath the surface: tectonic tensions and real opportunities

21.11.24

Generation Z Webinar

Ipsos Webinar | Gen Z: Myth vs. Reality - Don't let misconceptions derail your digital communication strategy

Join Ipsos Switzerland for an exclusive webinar on June 20th, where we'll separate fact from fiction, debunk myths, and empower you with consumer insights.

29.05.24

Inequalities Survey

Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+

Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community

29.05.24

Mental Health Survey

Data Dive: Gen Z women are struggling the most with stress, mental health issues

In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.

11.12.23

Generation Next Publication

We need to talk about generation - Context

Why generational analysis matters

15.06.23

generations Publication

We need to talk about generations – Generation questions

Issues to think about

15.06.23