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Social Listening

ESOMAR | Ipsos
Online Research Publication

Ipsos Answers Esomar’s Questions to help online research buyers

The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
Ipsos | Synthesio | Social Listening | social data | Sport
Social Listening Publication

How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'

A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
Ipsos | Social Intelligence | Consumers | Myths
Social Intelligence Publication

The myths and realities of social intelligence and analytics

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
Ipsos | Synthesio | Twitter | Social Listening
Social Listening Publication

New research from Synthesio and Twitter explores wellness conversations online

Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.
Ipsos | Paris fashion week | London Fashion week | New York Fashion week | Milan fashion week
Social Listening Publication

Fashion Weeks: Has K-Pop stolen the shows?

Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
bmx riders
Social Listening Publication

How Lead Users Can Help You Ride the Innovation Wave

Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
Social Listening | Education | Synthesio | Ipsos
Social Listening Publication

Social listening: Higher education’s competitive advantage

As competition among universities rises, many are turning to social listening to attract students and grow their brands.
Choosing the right AICI platform | Ipsos
Social Listening Publication

Choosing the right AICI platform

Four criteria for picking the right consumer insights tool for your organization.
Topic Modeling | consumer insights | Synthesio | Ipsos
Social Listening Publication

Topic Modeling: A new approach to spotting consumer insights

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
AICI | AI-enabled consumer intelligence | Synthesio | Ipsos
Social Listening Publication

Building the business case for AI-enabled consumer intelligence

Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
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