Society

This study, carried out between between January 24 and February 7, 2025, announces the findings of a 32-country survey including Switzerland on perceptions of ageing and how people around the world feel about old age.

New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

Attitudes about corporate ESG, DEI programs diverge and converge across regional and generational lines.

This study reveals a striking contrast: while much of the world faces rising populism fuelled by economic concerns, deep pessimism, and a strong sense of societal collapse, Switzerland stands out as an island of stability resisting the anti-elite appeals gaining ground elsewhere.

A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.

The sixth edition of the Ipsos Populism Report sheds light on the deeper forces feeding the current surge of populism. On average across 31 countries, a profound pessimism is settling in.

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.