Sustainability


Sustainability Publication

From understanding to activation

The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
Sustainability Publication

Setting the context

Awareness, priorities and expectations
Sustainability Publication

Geo-diversity in concern

Geo-diversity in environmental concern
Sustainability Publication

Shifting dimensions

This segmentation represents the ‘here & now’ within the current political and socio-economic context.
Sustainability Publication

Segmentation

The segmentation of sustainability

[COP27] Bringing citizens along: the inclusive pathway to net-zero

Join Ipsos and the other members of the Global Science Partnership on Thursday 10 November 14:30GMT | 16:30 EET for our Bringing citizens along: The inclusive pathway to net zero event at COP27.

68% globally are willing to accept new policies encouraging sustainable technology adoptions

Incentives, discounts and other inducements are most supported policies to help tackle climate change in new global study ahead of COP27

Majority across 34 countries describe effects of climate change in their community as severe

One in three globally brace themselves for being displaced from their home in the next 25 years: Ipsos survey for the World Economic Forum.
Sustainability Publication

Sustainability and Advertising: Friends or foes?

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?