Sustainability

This year, Promarca once again conducted a sustainability survey in collaboration with Ipsos in Switzerland.

How can advertising and sustainability work together to promote a more sustainable future and responsible brand growth?

Get insights from a new Promarca / Ipsos study.

Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.

Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.

Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

Consumers globally believe it is important for such a treaty to incorporate five key measures to tackle plastic pollution : ban unnecessary single-use plastics, ban types of plastic that cannot be easily recycled, have rules making manufacturers and retailers responsible for reducing, re-using and recycling plastic packaging, have global rules requiring all new plastic products to contain recycled plastic and require labelling of plastic products so that it is clear how to responsibly sort them for reuse, recycling or disposal.

A segmented landscape of engagement, challenges and opportunities