Trends & Prospective

Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.

March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.

The everyday concerns of the global population are the focus of one of Ipsos’ flagship global surveys. Each month we ask an online sample of over 18,000 citizens in more than 25 countries1 about the key issues they believe are facing their country, asking them to pick up to three from a diverse array of topics, ranging from unemployment to access to credit.

Attitudes and behaviours of consumers and citizens around the world. 23 countries. 18,000 interviews.

According to the new Ipsos Global Trends Survey, due to be launched in May 2017, many countries around the world have seen an increase in the number of their citizens who feel under pressure to be successful and make money.

We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.

Welcome to the April edition of Ipsos Update - our monthly selection of research and thinking from Ipsos teams around the world.

World Luxury Tracking is the leading international study for the luxury market. Every year, this survey examines trends on mature and emerging markets and helps brands better understand the expectations of consumers.

“China is a horse and the world, an idea” 2012 is the Year of the Dragon, a major symbol and myth within Chinese civilization that signifies strength and power – and how very apt this is.