Trends & Prospective

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

In a new article, Melissa Dunne takes a look back at some of the most interesting insights of the year and look ahead to what might be next.

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.

What do futurists believe, and how do their views differ from the typical global citizen?

The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.

Join our exclusive webinar, 'Ipsos Cannes Trends Review 2024: 6(0) Shades of Cannes Context,' on October 1st

However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds

As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.

Our experts and their guests chat about culture, emerging trends, product innovation, customer experience and much more.