Usage & Attitude

What motivates people to go on holiday? When to go, and where? Focusing on people from mainland Europe, the US and Brazil, a number of trends emerge in the 2016 Ipsos/Europ Assistance Barometer.

An Ipsos survey of citizens in nine European countries finds a majority of respondents (73%) think things across the EU are headed in the wrong direction, and fewer than half agree that EU membership has improved their own standard of living. Attitudes are most negative among French respondents, with only 15% saying the union is on the right track, and of all countries surveyed only Spain responded more positively to this question than in 2014.

The former home of Pablo Escobar is now a theme park. This image is the best way to summarise the gap between the stereotypes and the reality. Of course, it is not a bed of roses, but with a good growth since ten years, a new positioning as membership of the Organisation for Economic Co-operation and Development, a new hope thanks to the peace with the guerrillas and a investments’ plan of 25 billion US Dollars, lot of things are moving.

Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.