Major automotive manufacturers have traditionally focused on developing high quality sophisticated vehicles for developed markets, which are reaching saturation point.
Case study – Ipsos Business Consulting was commissioned to conduct market research of the Chinese automotive maintenance and beauty market in order to provide the client with a comprehensive market entry strategy.
Chinese consumers are expected to play an increasingly important role in the development of the economy as China rebalances from an export driven to a domestic consumption driven model.
“China is a horse and the world, an idea” 2012 is the Year of the Dragon, a major symbol and myth within Chinese civilization that signifies strength and power – and how very apt this is.
