Innovation & Knowledge : Media & Brand Communication | Ipsos

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Media & Brand Communication

The Age of the Algorithm

An algorithm is a process or set of rules followed in calculations or other problem-solving operations, especially by a computer. They are all-pervasive in the digital world.
18 August 2017
Media & Brand Communication

Reality Check

Drive Growth, by Understanding the Reality of How People Choose Brands
14 August 2017

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Media & Brand Communication

Make Your Brand Rock

5 Tips to Rock Your Communications Using Multi-touchpoint Campaigns
14 August 2017
Media & Brand Communication

Digital Advertising's Perverse Incentives

This article explains how selecting the wrong metrics in digital advertising can lead to 'perverse incentives.' To succeed, marketers need to know the metrics that matter.
13 June 2017