Skip to main content
  • About us
  • Investors
  • Careers
  • Contact us
Choose your market:
China
  • Global / English
  • Albania / Gjuha shqipe
  • Algeria / Français
  • Argentina / Español
  • Australia / English
  • Austria / Deutsch
  • Bahrain / English
  • Belgium / English
  • Bolivia / Español
  • Bosnia-Herzegovina / BS
  • Bosnia-Herzegovina / EN
  • Brazil / Português
  • Bulgaria / Български
  • Canada / English
  • Canada / Français
  • Chile / Español
  • China / 简体中文
  • China / English
  • Colombia / Español
  • Costa Rica / Español
  • Croatia / Hrvatski jezik
  • Croatia / English
  • Cyprus / English
  • Czech Republic / český
  • Denmark / Dansk
  • Denmark / English
  • Dominican Republic / ES
  • Ecuador / Español
  • Egypt / English
  • El Salvador / Español
  • France / Français
  • Germany / Deutsch
  • Ghana / English
  • Guatemala / Español
  • Hong Kong SAR China / English
  • Hungary / Magyar nyelv
  • India / English
  • Indonesia / English
  • Iraq / English
  • Ireland / English
  • Israel / English
  • Italy / Italiano
  • Japan / 日本語
  • Jordan / English
  • Kazakhstan / Pусский
  • Kenya / English
  • Kosovo / Gjuha shqipe
  • Kosovo / Srpski
  • Kuwait / English
  • Lebanon / English
  • Macedonia / Македонски јазик
  • Macedonia / Gjuha shqipe
  • Malaysia / English
  • México / Español
  • Montenegro / Montenegrin
  • Morocco / Français
  • Mozambique / Portuguese
  • Netherlands / Nederlands
  • Netherlands / English
  • New Zealand / English
  • Nigeria / English
  • Norway / Norsk
  • Pakistan / English
  • Panama / Español
  • Peru / Español
  • Philippines / English
  • Poland / Polski
  • Portugal / Português
  • Puerto Rico / English
  • Qatar / English
  • Romania / Română
  • Romania / English
  • Russia / Pусский
  • Saudi Arabia / English
  • Serbia / Srpski
  • Singapore / English
  • Slovakia / Slovenský
  • Slovenia / Slovenščina
  • Slovenia / English
  • South Africa / English
  • South Korea / 한국어
  • Spain / Español
  • Sweden / Svenska
  • Switzerland / English
  • Switzerland / Deutsch
  • Taiwan / English
  • Tanzania / English
  • Thailand / English
  • Tunisia / Français
  • Turkey / Türkçe
  • UAE / English
  • Uganda / English
  • Ukraine / Українська мова
  • Ukraine / English
  • United Kingdom / English
  • United States / English
  • Venezuela / Español
  • Vietnam / English
  • Zambia / English
  • News & Events
    • All
    • News & Polls
    • Events
    • Webinars
    • Newsletter
  • Innovation & Knowledge
    • All
    • Media & Brand Communication
    • Consumer & Shopper
    • Customer Experience
    • Society
    • New Services
  • Our Solutions
    • All
  • Ipsos.digital platform
  • About us
    • Who we are
    • Our history
    • Key figures
    • Management
    • Values
    • Taking responsibility
    • Privacy & Data Protection
    • Ipsos in the world
  • Investors
  • Careers
    • Opportunities at Ipsos
    • Professional vacancies
    • Training & Development
  • Contact us
  • Ipsos
  • Innovation & Knowledge : Media & Brand Communication

Innovation & Knowledge

  • All
  • Media & Brand Communication
  • Consumer & Shopper
  • Customer Experience
  • Society
  • New Services
  • Media & Brand Communication

    The Age of the Algorithm

    The Age of the Algorithm

    An algorithm is a process or set of rules followed in calculations or other problem-solving operations, especially by a computer. They are all-pervasive in the digital world.

    18 August 2017
  • Media & Brand Communication

    Reality Check

    Drive Growth, by Understanding the Reality of How People Choose Brands

    14 August 2017

Features

Discover Ipsos Ideas
Client Newsletters

Ipsos Ideas

See also:
  • Ipsos Update
  • Economic Pulse of the World
  • Media & Brand Communication
    Make your brand rock

    Make Your Brand Rock

    5 Tips to Rock Your Communications Using Multi-touchpoint Campaigns

    14 August 2017
  • Media & Brand Communication
    Digital Advertising's Perverse Incentives

    Digital Advertising's Perverse Incentives

    This article explains how selecting the wrong metrics in digital advertising can lead to 'perverse incentives.' To succeed, marketers need to know the metrics that matter.

    13 June 2017
  • Citizens
  • Consumers & Brands
  • Customers & Employees
  • Doctors & Patients
  • Capabilities
  • About us
  • Contact us
  • Press
  • Investors
  • Careers
© 2016 - 2023 Ipsos All Rights Reserved
  • Legal Mentions
  • Privacy & Data Protection
  • Cookie Policy
  • Our Alert System