An algorithm is a process or set of rules followed in calculations or other problem-solving operations, especially by a computer. They are all-pervasive in the digital world.
Drive Growth, by Understanding the Reality of How People Choose Brands
Ipsos Ideas
5 Tips to Rock Your Communications Using Multi-touchpoint Campaigns
This article explains how selecting the wrong metrics in digital advertising can lead to 'perverse incentives.' To succeed, marketers need to know the metrics that matter.