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On May 15, 2018, JD Group held J-insight Ecological Alliance Kick-off Meeting and released its product “J-insight” on its marketing platform. JD and Ipsos formally entered strategic cooperation and jointly launched an insight product “Jing•Yipinjian” that focused on high-value quality people.
May 12, 2018, Chairman and CEO of Ipsos China Lipeng Liu attended, at invitation, The 1st Alumni Salon of School of New Media & The 120th Anniversary Celebration of Peking University, and signed the strategic cooperation agreement on behalf of Ipsos with School of New Media, Peking University.
Since 2011, when the first Lifeng Cup Market Survey and Analysis Contest was held, the teams that were selected and funded by the Lifeng Awards Fund have acquired excellent results in the Beijing and the National College Student Market Survey and Analysis Contest, and also laid a solid foundation for cultivating and transporting professional talents in the market research industry.