Ipsos Ideas (2017.01)

Issue 147 - January 2017

-Survey-

The Economic Pulse of the World in 2016


-POV-

Healing the pain: Responding to bad experiences to boost customer loyalty

Emotion, Attention and Memory in Advertising


-EFM-

Choice Hotels "Great" Rooms Make Great Experiences

Toyota Financial Services - IVR Satisfaction Score Improves 5 Percentage Points