Ipsos Ideas (2017.06)
Survey
Vocalink Mastercard Research 2017: The Millennial Influence
—— How Millennials of Asia Will Shape Tomorrow's Payment Landscape
Much has been written and said about the millennial generation – their attitudes and expectations, ambitions and concerns and, perhaps most of all, their behaviours. They are, above all else, digital natives. So, we set out to research how millennials are using the payment technologies and methods currently available to them. In this report we are turning our attention to South East Asia, specifically to Thailand, Singapore and Malaysia.
Point of View
Make Your Brand Rock
5 Tips to Rock Your Communications Using Multi-Touchpoint Campaigns
It has never been tougher for brands to touch and move people. How can you make your brand rock? Here are five lessons Ipsos has learned from investigating successful – and not so successful – brand communications.
Digital Advertising's Perverse Incentives
This article explains how selecting the wrong metrics in digital advertising can lead to 'perverse incentives.' To succeed, marketers need to know the metrics that matter.