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Who Will Prove the Authenticity of Data?
Mr. Zhou Xiaonong, president of Ipsos China, was invited to deliver a speech titled “Who will prove the authenticity of data?” to the guests in Shanghai International Advertising Festival [Media and Intelligent Marketing Forum] in the morning of March 29, 2018; he deeply analyzed the question of how to meet the challenges of authenticity, data convergence and fragmentization of data sources by virtue of omni-channel in the digital marketing era.
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Ipsos White Paper │White Paper of HNW Clients’ Financial Consumption Habits and Financial Management Ability of China’s Financial Institutions
China Financial Planning Innovation and Development Forum 2018 hosted by Financial Money Magazine and Ebay Micro-finance was held in Beijing recently. As a global leading market research institution, Ipsos was invited with Jia Yanli, China’s finance research director, as the representative.
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Joining Hands to Realize Win-win in 2018, Ipsos Beijing Research Department Office Held Customer Appreciation Banquet at the New Address
On February 7, 2018, when Chinese traditional new year festival was about to come, the famous research institution of the global market research industry Ipsos Beijing Research Department Office officially moved to the new address - China Overseas International Center.
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Global Consumer Confidence Ties Record High
March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.
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International Women’s Day: Global Misperceptions of Equality and the Need to Press for Progress
To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.
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Global Consumer Confidence Index Shows Uptick in February
The global Ipsos Consumer Confidence Index is showing a slight uptick to 50.3 in February.
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What Worries the World - January 2018
New global poll finds unemployment remains the main concern around the world.
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
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Consumer Confidence National Index Down Slightly
This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.
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Ipsos Assists Blum-Rehau in Chinese Middle Class Survey to Build the Chinese Dream Home
Blum units Rehau to entrust Ipsos to do the Chinese Dream Home 2025 middle class survey, so as to dig the consumption trend of Chinese middle-class families in the future. So far, a survey outline has been released for the program, and the program has entered the first survey phase.