More than one in five Danes find it difficult to manage financially these days

New global inflation polling by Ipsos finds that even though Denmark is among the countries where most people say they are doing alright, 22% of Danes are still finding it quite or very difficult to manage financially these days.

PÅ DANSK →

Key findings

  • 22% of Danes say that they are “finding it quite difficult” or “finding it very difficult” to manage financially these days while another 22% say that they are "just about getting by". 
  • 9% of Danes believe that the number of unemployed people in Denmark will rise a lot over the next year
  • 19% of Danes are “very concerned” while 25% are “fairly concerned” about their ability to pay their gas and/or electricity bills.
  • If price rises meant Danes could no longer afford their normal lifestyle, 40% would delay large purchase decisions (furniture, cars, etc.).

 

In a new global study on inflation, Ipsos asked citizens in Denmark and 27 other countries about their current financial situation as well as their expectations and concerns for the next year.   

36% of Danes expect their disposable income to fall over the next year. This is larger than the proportion of Danes who expect their disposable income to rise (21%).
 


Even though Denmark is among the top 5 countries in the study where most people say they are living comfortably or doing alright, 44% of Danes still say that they are “just about getting by”, “finding it quite difficult” or “finding it very difficult” to manage financially these days.
 


The Danes’ trust in the job market is among the highest in the study. Only 9% believe that the number of unemployed people in Denmark will rise a lot over the next year. The Netherlands is the only country in the study where less people believe that the number of unemployed people will rise a lot (7%).

The same goes for standard of living. Only 9% of Danes believe that their own standard of living will fall a lot over the next year.
 

Personal financial concerns

About one third of Danes say they are either “very concerned” (12%) or “fairly concerned” (19%) about their ability to pay the bills over the next 6 months.

Looking at gas and electricity bills, 19% of Danes say they are “very concerned” while 25% are “fairly concerned” about their ability to pay their gas and/or electricity bills over the next six months.
 

How will the consumers react?

Potential consumer actions are mainly focused on cutting discretionary spending. If price rises meant Danes could no longer afford their normal lifestyle, 40% say they would delay large purchase decisions (furniture, cars, etc.). Following this, 32% of Danes say they would spend less money on socialising, spend less on holidays and use less electricity, heating and water.

Changes in employment are less common. Only 5% of Danes said they would look for higher paid work with another employer, and only 4% said they would ask for a pay rise from their employer.

Download the report for many more insights for Denmark and the other countries in the study.
 



About this study

These are the findings of an Ipsos online survey conducted between 26 May and 10 June 2022. The survey was conducted in 28 countries around the world, via the Ipsos Online Panel system in Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, Denmark, France, Germany, Great Britain, India, Italy, Japan, Malaysia, Mexico, the Netherlands, Peru, Poland, South Africa, South Korea, Saudi Arabia, Spain, Sweden, Turkey and the United States. The results are comprised of an international sample of 21,515 adults aged 16-74 in most countries and aged 18-74 in Canada, Turkey and the United States. Approximately 500-1,000 individuals participated on a country-by-country basis via the Ipsos Online Panel.

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