WEBINAR: Ipsos Reputation Council 2026 - Life after predictability

What does it take to lead Corporate Affairs and Communications when uncertainty is no longer the exception, but the operating environment?

Geopolitical uncertainty, stakeholder fragmentation, regulatory change and the rapid development of AI are reshaping how organisations build trust and manage reputation.

At the same time, the role of Corporate Affairs and Communications is changing. Leaders are increasingly expected not simply to communicate decisions, but to bring stakeholder intelligence into the organisation, help navigate competing expectations and advise senior management on the reputational consequences of business choices.

For the nineteenth sitting of the Ipsos Reputation Council, Ipsos spoke with nearly 200 senior communications and corporate affairs leaders across 17 markets about how their roles, teams and priorities are evolving.

Join us for a 45-minute webinar where Nick Adams, Chief Client Director & Reputation Ambassador at Ipsos Denmark, will take you through the key findings from the 2026 Reputation Council report, Life after Predictability, and explore what they mean for communications and corporate affairs leaders in Denmark.

We will explore:

• Why volatility is increasingly seen as a permanent operating condition rather than a temporary disruption
• How stakeholder expectations are becoming more fragmented - and why trade-offs are increasingly unavoidable
• How AI is changing both the work of communications teams and the way stakeholders discover and interpret information about organisations
• Why listening, stakeholder intelligence and judgement are becoming more important capabilities
• How reputation measurement is evolving - from communications outputs towards trust, stakeholder behaviour and business impact
• What it means for Corporate Affairs and Communications to move closer to the centre of business decision-making

We will also look at the report’s five implications for communications leaders: investing in judgement, building an intelligence capability, getting comfortable with trade-offs, re-skilling teams for the next era of communications, and earning a seat in decision-making.

The session is relevant for leaders and professionals working across Corporate Affairs, Corporate Communications, Public Affairs, Reputation, Brand and Sustainability, as well as senior leaders interested in how stakeholder expectations are changing.